This program represents a strong focus of your marketing dollars into powerful Internet channels, social media, mobile device platforms and automated lead capture and follow up systems. It is a comprehensive plan for establishing your company in these places and coordinating your activities in them to increase your social authority, generate more leads and convert more customers.

The estimated costs cover many hours on our part to research, create, execute and coordinate these activities. The end result will be a powerful and comprehensive marketing program that will generate a significant return on your investment.

Before we start building your social media and online marketing program for you, we need to create an initial plan for:

• The components—channels and tactics we should use with your markets and how they will integrate with each other; 
• The content we need to develop (videos, articles, messages, offers, etc.);
• The order in which we will introduce each channel;
• Estimated costs and target results.

It’s likely new opportunities will arise during the course of implementing and managing your program. It’s also likely that some tactics will prove more effective than others. In either case, we will modify the plan accordingly.

 

Ongoing Marketing and Expansion

Remember, in relation to the search engines, the Internet is like a giant grocery store. Much of the information online has a “sell by” date on it; ongoing updates and new content are standard parts of any business’ online marketing and social media program. We manage all of the elements above for your business continuously at the price level you are most comfortable with.

The directory profiles are automatically managed month to month as part of that package; those costs are not included in the social media and video/article management packages below.

Monthly Package A

•       Create two new videos and submit to your YouTube Channel, as well as to all the other video services.

•       Create four new articles, post to your blog and submit to article directories.

•       Manage Facebook, Twitter and LinkedIn accounts by creating new posts, tweets and messages 3x per week and coordinating them with video and article activity.

•       Add four new emails and create one new offer for your automatic email follow up campaign.

•          Add four new text messages and create one new offer for your automatic test message follow up campaign.

Monthly Package B

•       Create four new videos and submit to your YouTube Channel, as well as to all the other video services.

•       Create eight new articles, post to your blog and submit to article directories.

•       Manage Facebook, Twitter and LinkedIn accounts by creating new posts, tweets and messages daily and coordinating them with video and article activity.

•       Add eight new emails and create two new offers for your automatic email follow up campaign.

•       Add eight new text messages and create two new offers for your automatic test message follow up campaign.

Monthly Package C

•       Create eight new videos and submit to your YouTube Channel, as well as to all the other video services.

•          Create 16 new articles, post to your blog and submit to article directories.

•       Manage Facebook, Twitter and LinkedIn accounts by creating new posts, tweets and messages twice daily and coordinating them with video and article activity.

•       Add 12 new emails and create three new offers for your automatic email follow up campaign.

•       Add 12 new text messages and create three new offers for your automatic test message follow up campaign.